(NEWSER) – Dropping your cellphone into a toilet is unfortunate—but in China, it can be tragic. A young woman dropped her new phone into an open-pit toilet Wednesday in Xinxiang city, Henan, and two people died after one attempted to retrieve it. The woman's husband was the first to jump into the knee-deep cesspool to try and find the $320 phone, but he started having difficulty breathing and fainted, the South China Morning Post reports, citing a local newspaper. His mother then jumped in after him, and the same fate befell her. Both died of suffocation, and more were injured when others followed in an attempt to save them.